This Privacy Policy outlines how “52productive” collects, uses, and protects your personal data when you visit and make purchases from our website. We are committed to complying with applicable regulations, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant international laws. By using our services, you consent to the terms of this Privacy Policy.

1. Data Controller

The Data Controller responsible for processing your personal data is Amber Anna Pliukhova, operating under “52productive,” with the address at Klasztorna 39/16, 52-234 Wrocław, Poland. Contact details: NIP: 8992972910, REGON: 526575420.
You can reach the Data Controller by email: contact@52productive.com or by post to the above address.

We have not appointed a Data Protection Officer (DPO). However, if you have any concerns regarding how your data is being processed, please reach out directly to the Data Controller at the provided contact details. We handle all data in accordance with GDPR for EU residents and CCPA for California residents.

2. Data Collected

We collect the following types of personal data:
– Name, email address, IP address, billing address, phone number
– Payment details processed via third-party services (e.g., Stripe, PayPal)
– Cookies data for tracking behavior (e.g., Google Analytics, Meta)

In addition to the personal data mentioned above, we may process data through third-party automation platforms such as BaseLinker and Zapier to streamline order management, communications, and system integrations.

In addition to the above, we collect technical information such as your IP address, browser type, version, operating system, platform, and device information for the purpose of website optimization and enhancing user experience. We do not store full payment details (such as credit card numbers); these are securely processed by third-party payment processors like Stripe and PayPal, adhering to PCI-DSS standards.

3. Purpose of Data Collection

We process your personal data for the following purposes:
– Fulfilling your orders and delivering digital products
– Sending newsletters and promotional communications (with consent)
– Analyzing website traffic and user behavior for improvements

BaseLinker is used to manage orders, inventory, and customer communications efficiently. Zapier automates data workflows between different systems (such as connecting our payment systems, email marketing platforms, and customer relationship management tools). These platforms help us optimize operational processes and improve service delivery.

Additionally, your data may be used to provide personalized recommendations based on your activity on the site. We also use your data for system maintenance, debugging, troubleshooting, and improving the functionality of our website. Marketing communications are sent only after receiving explicit consent, which can be withdrawn at any time.

4. Sharing Data with Third Parties

Your personal data is shared only with trusted service providers necessary for processing payments and delivering newsletters, including Stripe, PayPal, and Moosend. We do not sell or trade your personal data to third parties. All third-party providers are contractually obligated to safeguard your data.

We also use BaseLinker for order processing and Zapier to automate data transfers between applications (such as integrating email marketing with customer service). Both platforms are GDPR-compliant, and appropriate data protection agreements are in place with these providers. We ensure that any data shared via these tools is handled securely and only used for the intended operational purposes.

We ensure that any third-party service providers we work with are GDPR-compliant or provide equivalent levels of data protection through Standard Contractual Clauses or other mechanisms. For users in the United States, we comply with CCPA regulations. If any data transfers occur outside the EU or U.S., we ensure that appropriate safeguards, such as the EU-U.S. Data Privacy Framework, are in place.

5. Data Retention

We retain your data only as long as necessary to process orders or comply with legal obligations. Data can be deleted upon customer request.

We store personal data for varying periods depending on its purpose:

• Transactional data is retained for a minimum of 7 years in accordance with tax and accounting laws.
• Data used for marketing purposes is kept until the customer withdraws consent.
• Analytics and tracking data collected via cookies are retained based on user preferences and browser settings.

6. Security Measures

We implement SSL encryption and conduct regular security audits to protect your data from unauthorized access, loss, or misuse.

In the unlikely event of a data breach, we are committed to informing affected users and the relevant data protection authority within 72 hours as required by GDPR. We also maintain internal breach response plans to handle such incidents efficiently.

7. Cookies

We use essential cookies for website functionality and optional cookies for analytics and marketing. You can opt-out of non-essential cookies at any time.

When you first visit our website, a cookie consent banner will allow you to choose which types of cookies you accept. You can always adjust your preferences or revoke consent through the cookie settings on our website. You can also manage or delete cookies via your browser settings, though this may affect site functionality.

8. Your Rights

You have the right to:
– Access, correct, or delete your personal data
– Request data portability
– Object to data processing or withdraw consent for marketing

Under CCPA, California residents also have the right to:

• Request a disclosure of the categories of personal information collected and how it is used.
• Opt-out of the sale of personal information by using the ‘Do Not Sell My Data’ link, which is accessible on our homepage.

9. Contact Information

To exercise your rights, contact us via email at contact@52productive.com or by mail at the address provided above.